Looking to launch a donation campaign for your Bell charity … but not sure where to start? Has the professional who ran the previous outreach retired or left? Or, you’re just short on employees and long on work?
You need a turnkey mailing service that knows how direct mail for non-profits functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the charity fund-raising can be imposing, and ripe for mistakes. How do non-profit postage rates operate? Which types of operations are eligible? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can reap momentous savings on postage … as long as you obey the rules. Bresser’s Information Services knows them inside and out, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® is eligible for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to utilize the non-profit status of another Bell organization. It won’t fly. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Bell organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We understand the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to initiate your next Bell fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.