Aiming to fire up a donation effort for your Sunrise non-profit … but uncertain where to start? Maybe the team member who oversaw the previous outreach retired or exited? Or, you’re just short on help and long on work?
You want a turnkey mailing service that understands how direct mail for charities functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Sunrise direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be mysterious, and ripe for slip-ups. How do non-profit postage rates operate? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can reap serious savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them thoroughly, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Sunrise organization. It won’t work. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Sunrise organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® prices are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign materials. We know the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to launch your next Sunrise fund-raising effort. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.