Aiming to initiate a donation campaign for your Key Biscayne charity … but unclear where to start? Maybe the professional who supervised the last outreach retired or exited? Or, you’re just low on employees and long on work?
You want a turnkey mailing service that knows how direct mail for charities functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Key Biscayne direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be imposing, and ripe for mistakes. How do non-profit postage rates work? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can realize momentous savings on postage … as long as you stick to the rules. Bresser’s Information Services understands them inside and out, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to ride the non-profit status of another Key Biscayne organization. It won’t work. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Key Biscayne organization eligible? Probably, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® costs are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We know the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next Key Biscayne fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.