Looking to launch a fund-raising effort for your Oakwood charity … but unclear where to start? Maybe the team member who supervised the prior outreach retired or departed? Or, you’re just low on employees and long on tasks to be done?
You need a turnkey mailing service that comprehends how direct mail for charities functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the hard work fund-raising can be imposing, and ripe for pitfalls. How do non-profit postage rates operate? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can glean momentous savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them intimately, and is prepared to help.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to ride the non-profit status of another Oakwood organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Oakwood organization eligible? Most likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® prices are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to certain causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We understand the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next Oakwood fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.