Aiming to initiate a fund-raising effort for your Oakwood non-profit … but not sure where to begin? Has the person who oversaw the prior outreach retired or exited? Or, you’re just low on help and long on tasks to be done?
You want a turnkey mailing service that comprehends how direct mail for non-profits works. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be ambiguous, and ripe for pitfalls. How do non-profit postage rates function? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can realize tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services understands them completely, and is ready to assist.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to piggyback on the non-profit status of another Oakwood organization. It won’t work. Authorized organizations are prohibited from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show documentation that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Oakwood organization eligible? Most likely, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® prices are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to certain causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We know the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to begin your next Oakwood fund-raising effort. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.