Seeking to fire up a fund-raising campaign for your Shorewood charity … but uncertain where to begin? Perhaps the person who directed the previous outreach retired or exited? Or, you’re just low on employees and long on tasks to be done?
You need a turnkey mailing service that comprehends how direct mail for non-profits works. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be ambiguous, and ripe for pitfalls. How do non-profit postage rates function? Which types of operations are eligible? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can realize tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services knows them thoroughly, and is ready to assist.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Shorewood organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Shorewood organization eligible? Very likely, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to certain causes. Polish up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We know the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to start your next Shorewood fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.