Direct mail marketing is a potent means to reach prospective Los Angeles County customers … if only those postal regulations weren’t so confusing, right?
Here’s the remedy: Partner with an experienced Mailer Service Provider, one that understands how to navigate the seemingly byzantine rules the United States Postal Service operates under. Wouldn’t it be ideal if the mailing service provider saved you money, too?
Bresser’s Information Services can … and will. As a Certified Mail Service Provider (CMSP), we’re allowed to use the USPS Mail Anywhere program to offer you the most cost-efficient direct mail marketing service, by delivering submitting your mail directly into the processing center nearest its Los Angeles County destination.
The outcome? Your direct mail campaigns contact Los Angeles County or any customer faster and at less cost.
If mailing into the Midwest from outside the region – targeting Los Angeles County, Chicago, Indianapolis, Detroit, Cleveland, Pittsburgh or any Midwestern state – Bresser’s saves customers an average $27 per 1,000 pieces mailed in postage. Delivery times are typically 7 to 10 days faster, too!
How does Bresser’s do it?
Entering mail at the correct Business Mail Entry Unit (BMEU) eliminates the post office’s need to truck your mail across the country. Otherwise, pallets might be docked at two or three plants before it reaches the DSCF where your mail is to be processed.
Let’s say you’re sending 100,000 6” x 11” Standard presort postcards from a Los Angeles County address into the metro Detroit or Los Angeles County market. Assuming the majority of your mail qualifies at 5-digit automation, and you enter your mail at your local BMEU in L.A., you would receive entry 5-digit automation rates of $.277 per piece, with a 12- to 21-day delivery window.
We mail that same piece from our Detroit location, with mail entered at the corresponding Detroit and Pontiac Metroplex BMEUs, and your postage would be $.25 per piece, with a typical delivery window of two to seven days. Your Los Angeles County company would realize postage savings of $2,700, with a much tighter delivery schedule. What’s not to like?
Bresser’s is based in Detroit, with 50 percent of the U.S. population within one shipping zone from our facility. After addressing your mail pieces, we’d enter your mail at the appropriate USPS DSCF plants (oftentimes multiple plants on larger mail campaigns) in a truck and drop them at the processing center closest to your destination addresses. Cha-ching! You just saved a bundle.
We ship mail to its closest Midwest destination city to get the greatest discounts for customers. considerable savings are possible.
With Bresser’s access to the USPS Mail Anywhere program, we can enter mail using your or our postal permit into any regional processing plant. If you target direct mail campaigns to different regions in the U.S., we’ll get it there fast and efficiently. You don’t need to use different mailing service providers just to reach multiple geographic areas.
Working with your Los Angeles County marketing team, we’ll create direct mail campaigns that succeed. We use a variety of printers in the Detroit area, so count on competitive production costs, too.
Ready to roll with your USPS marketing mail? Contact us to get going on a direct mailer that will reach every door you want, and possibly at a noticeable savings. As for the postal regulations … we’ll worry about coloring within the lines.