Looking to start up a fund-raising campaign for your Greenfield non-profit organization … but not sure where to begin? Has the team member who oversaw the prior outreach retired or exited? Or, you’re just short on employees and long on tasks to be done?
You need a turnkey mailing service that comprehends how direct mail for charities functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be mysterious, and ripe for errors. How do non-profit postage rates work? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can realize sizable savings on postage … as long as you follow the rules. Bresser’s Information Services knows them thoroughly, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to ride the non-profit status of another Greenfield organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Greenfield organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to certain causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign mailers. We understand the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to initiate your next Greenfield fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.