Planning to start up a donation effort for your Los Angeles County non-profit … but unclear where to begin? Perhaps the team member who ran the earlier outreach retired or departed? Or, you’re just low on help and long on tasks to be done?
You need a turnkey mailing service that grasps how direct mail for charities works. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be intimidating, and ripe for mistakes. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can glean sizable savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them intimately, and is prepared to help.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to ride the non-profit status of another Los Angeles County organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Los Angeles County organization eligible? Very likely, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® costs are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support specific causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We understand the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to start your next Los Angeles County fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.