Looking to start up a donation campaign for your Los Angeles County non-profit organization … but not sure where to start? Perhaps the staffer who oversaw the prior outreach retired or exited? Or, you’re just low on employees and long on work?
You need a turnkey mailing service that knows how direct mail for non-profits functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Los Angeles County direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be imposing, and ripe for pitfalls. How do non-profit postage rates function? Which types of organizations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can reap tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services understands them completely, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to utilize the non-profit status of another Los Angeles County organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show documentation that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Los Angeles County organization eligible? Probably, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® prices are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get your mailing moving. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the largest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to certain causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We understand the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to launch your next Los Angeles County fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.