Ready to initiate a donation effort for your Burbank non-profit … but unclear where to start? Maybe the professional who directed the last outreach retired or departed? Or, you’re just low on help and long on work?
You need a turnkey mailing service that grasps how direct mail for charities functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Burbank direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be imposing, and ripe for slip-ups. How do non-profit postage rates work? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can reap tremendous savings on postage … as long as you obey the rules. Bresser’s Information Services knows them intimately, and is ready to help.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to piggyback on the non-profit status of another Burbank organization. It won’t work. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show evidence that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Burbank organization eligible? Probably, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® prices are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get your mailing moving. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign pieces. We understand the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to initiate your next Burbank fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.