Political Direct Mail Services for Winning Campaigns

Political direct mail remains one of the most effective ways to engage, persuade, and mobilize voters. At Bresser’s Marketing Solutions, we specialize in political mail that meets USPS regulations, maximizes postal discounts, and ensures high-impact messaging for candidates, political consultants, and advocacy groups.

Why Political Direct Mail Works

Unlike digital ads that can be skipped, direct mail puts your message directly into voters' hands. Whether targeting undecided voters, energizing your base, or responding to opponents, mail offers a tangible, personalized, and highly effective outreach method.

Targeted Messaging – Reach voters based on party affiliation, voting history, or key demographics.
Higher Engagement – Mail pieces have a longer shelf life than digital ads and drive stronger recall.
USPS Discounted Rates – We help campaigns qualify for nonprofit and saturation postage discounts.

Full-Service Political Mailing Solutions

Campaign List Acquisition & Voter Targeting

Your message is only as strong as your targeting. We can provide access to registered voter files, party affiliation data, and custom audience segmentation to ensure your mail reaches the right people.

Pro Tip: Deduplicating registered voter files can eliminate 30-45% of duplicate addresses, reducing waste and saving postage costs.

USPS Compliance & Maximum Postal Discounts

Political mail needs to follow strict postal regulations. We ensure compliance, optimize postage rates, and help you leverage:

Nonprofit Postage Rates (if applicable)
Every Door Direct Mail (EDDM) for local targeting
Walk Sequence Discounts to save on postage

Pro Tip: Using volunteer labor for mail preparation can help campaigns qualify for Nonprofit postage rates—but volunteers must sign an affidavit verifying their work is unpaid.

Design, Printing & Mail Processing

From simple postcards to full campaign brochures, we help design, print, and mail your political materials efficiently. We ensure USPS-compliant formats and offer both union and non-union printing options.

Pro Tip: If your campaign is targeting labor unions or left-leaning voters, using a union printer (marked with a union bug) is recommended. For more conservative audiences, this may not be necessary.

“Paid for By” & FEC Compliance

To take advantage of Red Tagged Political Mail delivery, your mail must include a “Paid for by [Campaign Name]” disclaimer per FEC regulations. Make sure your creative has the correct placement to comply with state and federal guidelines.

Pro Tip: Some jurisdictions have specific font size requirements for disclaimers. Double-check compliance before printing to avoid costly reprints.

Political Mail Formats We Offer

✔️ Postcards – High-impact, low-cost for GOTV efforts and Candidate Introductions
✔️ Letters & Envelopes – Personal messaging for fundraising or persuasion
✔️ Self-Mailers & Flat Sized Mailers – More space for issue advocacy
✔️ Booklets & Magazines – In-depth voter guides and policy overviews

Ready to Launch Your Campaign Mail?

Don’t leave your voter outreach to chance. Bresser’s Marketing Solutions has been helping political campaigns maximize their mail impact for decades. Get expert guidance, reduced postage costs, and seamless execution.

? Call (800) 995-0570 or contact us today to start your political mail campaign!