Direct Mail FAQs
Straightforward Answers to your Direct Mail Questions
New to direct mail? You’re not alone — and you’re in the right place. Whether you’re marketing for a nonprofit, launching a political campaign, or just trying to grow your business, we’ll walk you through the most common questions we hear from first-time mailers. No jargon. No confusion. Just real answers from a team that’s done this thousands of times.
What exactly is direct mail marketing?
Direct mail is marketing that shows up right in your audience’s mailbox — a postcard, letter, flyer, or brochure designed to get noticed and drive action. It’s a physical, tangible way to connect with your audience that’s especially powerful when combined with targeted mailing lists, great design, and smart messaging.
Do people still respond to mail?
Yes — more than ever. While email inboxes are overflowing, the mailbox is surprisingly underused. According to USPS research, over 70% of people read or scan direct mail. It gets opened. It gets remembered. And with the right print and mail services, it gets results.
Who can I send mail to?
Anyone you want to reach — based on location, age, income, voting habits, homeowner status, and much more. We can help you build a custom audience using our powerful mailing list services. Already have a list? We’ll clean it up and make sure it qualifies for postal discounts.
Can you help with design and printing?
Absolutely. We’re a full-service print and mail house — which means we handle everything in-house: design, printing, folding, inserting, labeling, bundling, and delivery to the post office. You don’t need to lift a finger.
How much does direct mail cost?
It depends on your audience size, print format, and postage class. But here’s the good news: we presort and drop mail at USPS entry points across Michigan to unlock deep postage savings — often saving clients up to $28 per thousand pieces. Just send us your last invoice and we’ll show you what you could’ve saved.
How long does it take to get a campaign out the door?
Once we have your list and artwork approved, we can typically print and mail within 3–5 business days. Need it faster? Just let us know — we have rush options. If you’re still gathering materials, we’ll help you build a realistic timeline.
Can I combine mail with texting?
Yes — and it works beautifully. A postcard in the mailbox followed by a friendly SMS message keeps your campaign top of mind. We can sync your list across platforms so your message reaches people by mail and phone. It’s a smart, affordable multi-channel approach.
Do you mail locally or nationwide?
Both. We make weekly deliveries to the Detroit and Pontiac USPS facilities, and we can drop mail anywhere in the country for you. Whether you're targeting one neighborhood or the entire U.S., we’ve got you covered with smart routing and cost-effective logistics.
Do I need to know postal regulations?
Nope — that’s our job. We’ll make sure your piece qualifies for the best rates, meets USPS layout requirements, and avoids common mistakes. You’ll never have to wonder if something’s formatted correctly. We take care of it all.
How do I get started?
Just reach out. Whether you have a list ready or need help starting from scratch, we’ll walk you through the process, explain your options, and make sure it’s stress-free from day one.
“It was such a relief having Bresser’s handle everything — the design, the list, the printing, and the mailing. They even showed me how to save money on postage I didn’t know I was overpaying.”
Let’s Make Mail Work for You
Whether you're testing the waters or ready to mail next week, our team is here to help you launch a successful campaign — with less stress and more results.