Hoping to fire up a donation effort for your Bradbury non-profit organization … but not sure where to start? Perhaps the person who directed the last outreach retired or left? Or, you’re just low on workers and long on work?
You want a turnkey mailing service that knows how direct mail for non-profits functions. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Bradbury direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be imposing, and ripe for mistakes. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at substantially reduced non-profit postage rates.
You can reap serious savings on postage … as long as you follow the rules. Bresser’s Information Services understands them inside and out, and is ready to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to jump onto the non-profit status of another Bradbury organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show documentation that your organization is a legal non-profit. Fill out the form entirely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Bradbury organization eligible? Probably, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the greatest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to certain causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign pieces. We understand the regulations, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to launch your next Bradbury fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.