Hoping to start up a donation campaign for your Beulah Heights charity … but not sure where to start? Perhaps the person who oversaw the prior outreach retired or departed? Or, you’re just low on staff and long on work?
You want a turnkey mailing service that knows how direct mail for charities works. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be intimidating, and ripe for slip-ups. How do non-profit postage rates function? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can glean serious savings on postage … as long as you stick to the rules. Bresser’s Information Services knows them thoroughly, and is prepared to help.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to piggyback on the non-profit status of another Beulah Heights organization. It won’t work. Authorized organizations are prohibited from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Beulah Heights organization eligible? Probably, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign pieces. We understand the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to launch your next Beulah Heights fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.