Aiming to fire up a donation effort for your Sunnyvale non-profit … but unsure where to start? Has the team member who directed the prior outreach retired or departed? Or, you’re just short on staff and long on work?
You want a turnkey mailing service that grasps how direct mail for non-profits functions. Simply put, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be intimidating, and ripe for slip-ups. How do non-profit postage rates work? Which types of organizations qualify? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can realize sizable savings on postage … as long as you follow the rules. Bresser’s Information Services knows them completely, and is ready to help.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Sunnyvale organization. It won’t work. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Sunnyvale organization eligible? Very likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® rates are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at readying your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support certain causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We know the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to launch your next Sunnyvale fund-raising effort. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.