Hoping to launch a fund-raising effort for your Columbia non-profit organization … but uncertain where to begin? Perhaps the person who ran the earlier outreach retired or departed? Or, you’re just short on help and long on work?
You need a turnkey mailing service that knows how direct mail for charities operates. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Columbia direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be intimidating, and ripe for mistakes. How do non-profit postage rates function? Which types of operations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can reap momentous savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them intimately, and is prepared to assist.
Remember, nothing that has to be sent via First Class Mail® qualifies for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Columbia organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show documentation that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Columbia organization eligible? Most likely, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® prices are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to certain causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising materials. We know the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to launch your next Columbia fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.