Prepared to launch a donation campaign for your Morningside charity … but unclear where to begin? Perhaps the team member who directed the previous outreach retired or departed? Or, you’re just low on workers and long on work?
You need a turnkey mailing service that understands how direct mail for charities functions. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the heavy lifting fund-raising can be intimidating, and ripe for mistakes. How do non-profit postage rates operate? Which types of operations qualify? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can glean tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services knows them intimately, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® is eligible for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can qualify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to jump onto the non-profit status of another Morningside organization. It won’t end well. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your Morningside organization eligible? Probably, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the largest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign pieces. We understand the regulations, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next Morningside fund-raising campaign. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.