Looking to initiate a fund-raising effort for your Riverbend non-profit … but unclear where to start? Perhaps the person who directed the earlier outreach retired or exited? Or, you’re just low on employees and long on tasks to be done?
You need a turnkey mailing service that knows how direct mail for non-profits functions. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Riverbend direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be daunting, and ripe for slip-ups. How do non-profit postage rates function? Which types of operations are eligible? Can any materials be mailed, or only certain types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can realize sizable savings on postage … as long as you adhere to the rules. Bresser’s Information Services understands them inside and out, and is ready to help.
Remember, nothing that requires sending via First Class Mail® is eligible for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to piggyback on the non-profit status of another Riverbend organization. It won’t work. Authorized organizations are barred from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show documentation that your organization is a legal non-profit. Fill out the form completely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Riverbend organization eligible? Probably, as long as your due diligence is complete. The categories of organizations eligible for Nonprofit USPS Marketing Mail® costs are lengthy: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get your mailing moving. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Clean up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising pieces. We understand the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next Riverbend fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.