Seeking to undertake a donation effort for your New YorkManhattan County non-profit … but uncertain where to begin? Has the team member who oversaw the last outreach retired or exited? Or, you’re just low on staff and long on tasks to be done?
You want a turnkey mailing service that comprehends how direct mail for non-profits operates. In other words, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your New YorkManhattan County direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be daunting, and ripe for errors. How do non-profit postage rates function? Which types of operations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at considerably reduced non-profit postage rates.
You can realize tremendous savings on postage … as long as you follow the rules. Bresser’s Information Services understands them completely, and is prepared to help.
Remember, nothing that has to be sent via First Class Mail® is eligible for non-profit rates. The rules are clearly laid out. Unbendable. Don’t even try.
So, what can you mail at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to utilize the non-profit status of another New YorkManhattan County organization. It won’t work. Authorized organizations are prohibited from sharing their mailing privilege. Apply for your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be prepared to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your New YorkManhattan County organization eligible? Most likely, as long as your due diligence is complete. The classifications of organizations eligible for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the greatest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to donate to specific causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign mailers. We understand the rules, the rates, and how to get your fund-raising outreach in the right hands.
Contact us to start your next New YorkManhattan County fund-raising effort. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.