Seeking to initiate a fund-raising effort for your New YorkManhattan County non-profit organization … but unsure where to start? Maybe the professional who supervised the prior outreach retired or exited? Or, you’re just short on staff and long on work?
You need a turnkey mailing service that grasps how direct mail for non-profits operates. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the hard work fund-raising can be intimidating, and ripe for pitfalls. How do non-profit postage rates operate? Which types of organizations are eligible? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be mailed as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can reap momentous savings on postage … as long as you adhere to the rules. Bresser’s Information Services knows them intimately, and is ready to assist.
Remember, nothing that requires sending via First Class Mail® qualifies for non-profit rates. The rules are well defined. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can be eligible for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Stated otherwise, don’t try to utilize the non-profit status of another New YorkManhattan County organization. It won’t work. Authorized organizations are prohibited from sharing their mailing privilege. Obtain your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show evidence that your organization is a legal non-profit. Fill out the form completely. Doing so can be the difference in a decision returning in days, versus weeks.
Is your New YorkManhattan County organization eligible? Very likely, as long as your due diligence is complete. The classifications of organizations approved for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get down to business. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” though. We don’t stop at readying your mail for the largest postage savings, and delivering it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to give to specific causes. Clean up your list, deleting vacant and duplicate addresses. Find new addresses for recipients who have moved.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of fund-raising mailers. We understand the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next New YorkManhattan County fund-raising effort. We’re a mail house, for sure – one dedicated to keeping your non-profit house strong, vibrant, and doing good work in the community.