Hoping to undertake a fund-raising effort for your Ames Lake charity … but not sure where to start? Has the professional who supervised the previous outreach retired or departed? Or, you’re just low on staff and long on work?
You want a turnkey mailing service that grasps how direct mail for charities functions. Put differently, you need Bresser’s Information Services, a mail service provider (MSP) that does the logistical limbo) for your Ames Lake direct mail fund-raising.
Using direct mail for {non-profit fund-raising can be ambiguous, and ripe for errors. How do non-profit postage rates function? Which types of operations qualify? Can any materials be mailed, or only specific types?
First, a definition. Non-profit mail is printed material eligible to be sent as USPS Marketing Mail®, by organizations authorized by the Postal Service™, at significantly reduced non-profit postage rates.
You can reap tremendous savings on postage … as long as you stick to the rules. Bresser’s Information Services understands them inside and out, and is prepared to help.
Remember, nothing that requires sending via First Class Mail® is eligible for non-profit rates. The rules are strict. Unbendable. Don’t even try.
So, what can you send at non-profit rates? Self-mailers, letters, newsletters and booklets weighing less than 16 ounces can classify for USPS Marketing Mail®.
Only materials of authorized organizations, registered as non-profits with USPS, can be mailed at non-profit rates. Put differently, don’t try to ride the non-profit status of another Ames Lake organization. It won’t end well. Authorized organizations are barred from sharing their mailing privilege. Get your own.
How? Complete PS Form 3624, Application to Mail at Nonprofit USPS Marketing Mail® Prices. Be ready to show proof that your organization is a legal non-profit. Fill out the form entirely. Doing so can make the difference in a decision returning in days, versus weeks.
Is your Ames Lake organization eligible? Most likely, as long as your due diligence is complete. The categories of organizations approved for Nonprofit USPS Marketing Mail® rates are many: philanthropic, religious, educational, veterans, scientific, labor, fraternal, political … the list goes on.
Got your non-profit authorization? Great. Let’s get to work. Bresser’s Information Services will mail on your organization’s behalf, using our mailing permit.
There’s a reason our name includes “services,” however. We don’t stop at preparing your mail for the largest postage savings, and dropping it at the post office.
We provide advice on designing your mail piece. Print your materials in full color. Populate and expand your mailing list, using recipients known to support certain causes. Polish up your list, removing vacant and duplicate addresses. Find new addresses for recipients who have relocated.
Since its founding in 1946, Bresser’s Information Services has printed, addressed and mailed millions of donation campaign materials. We understand the rules, the rates, and how to land your fund-raising outreach in the right hands.
Contact us to begin your next Ames Lake fund-raising campaign. We’re a mail house, for sure – one focused on keeping your non-profit house strong, vibrant, and doing good work in the community.